CUUP – Cashback, Rebates & Rewards

Terrible customer service. This company takes no accountability for their own errors in orders placed. They do not allow you to cancel orders and do not provide any kind of purchase confirmation or shipping information. When I spoke with someone regarding this, the company took no accountability. Very shady. I loved their lingerie but cannot purchase from this company again due to this terrible experience.

I received the wrong item in the mail- wrong color and style, and the representative said I would have to return the original item, or be charged twice. Customers should not absorb the burden of processing errors. It also happens to be illegal. The new ownership has sunk the ship- really sad to see. Used to love their products.

I’ve been a loyal CUUP customer for years, purchasing dozens of their undergarments since their launch. However, my recent experience has been incredibly disappointing. I placed an order last week and received the completely wrong item—wrong size, wrong everything. I contacted customer service with photos to report the mistake, but it took days to get a response. When someone finally replied, they offered only a free return label and a refund because my size was sold out. I asked if I could exchange for a comparable color instead, but both the agent and manager said this wasn’t possible. It’s clear things have changed drastically since CUUP was sold to a larger company. What used to arrive in thoughtfully packaged care boxes now comes in flimsy plastic bags plastered with other brand logos. The quality, presentation, and service no longer reflect the CUUP I trusted. It’s disappointing to see a brand I loved lose its attention to detail and accountability. I won’t be shopping here again.

I was excited to try Cuup because of their focus on better sizing and natural designs. While the bras look great, the fit wasn’t as comfortable as I hoped, and they lacked the support I needed for everyday wear. For the price, I expected more. It’s a nice idea, but it didn’t work for me.

Finally, a bra in my size. If I had one nitpick, it would be that they could offer more styles with more coverage. Pretty nice bra so far.