Primary.com – Cashback, Rebates & Rewards

Everything shrinks 2-3 sizes down. The dresses shrink so bad, it looks more like a shirt. All of the onsies I’ve purchased could only be worn once. They now fit my daughter’s baby dolls. Very misleading when it says preshrunk on the description!! Waste of money!!!

Loved the undershorts, fit was as described per sizing chart. Nice bright colors! Purchased 3 dresses at the same time. The dresses all shrunk about 30% at first wash following fabric care instructions and hanging to dry. Most of the shrinkage was in length. The dresses looked very poorly made after washing, the fabric was very wrinkled after drying. Even after 10 mins in a hot dryer the wrinkles persisted. Prob will purchase the shorts again as we prefer skirts/dresses. Will find another supplier for knit dresses

The clothes were as promised and true to size. The problem I have is with their shipping method. I hate that the orders are sent in box way too big not protected inside by a bag of any kind but merely thrown in unprotected. They could easily get wet,etc. Very unprofessional. I will hesitate to order again especially since I paid for extra shipping time.

I've bought from this company maybe 15 times over the past 4 years. Mostly kids clothes, but also a tee for myself. I won't base my review on style because everyone's taste is different and you see what you're ordering. The quality is quite good. No random holes developing, no stitches have come undone. The fits have been consistently accurate. I prefer this brand over Hanna Andersson and Carter's. While I really like HA, the quality has been as satisfying for less money. The only time I sent something back it was a simple return. I love that the styles are so simple- the more on trend things are the worse they look when trend changes. I've been happy with this company and would recommend anyone inclined to give them a try. I'm a frugal mom and this is one of the few retail companies I shop because it's been a good value!

I am surprised this company doesn’t get 5 stars from reviewers. Yes, some of the clothing’s quality is about the same as other children’s clothing, but the cozy dresses and sweatshirt rompers we got are way better than offerings at other baby clothing retailers, and the colors and prints for all the clothing offerings are FAR better. What sets this company apart though is their customer service: incredibly prompt and helpful. Primary is our favorite for our kiddo’s wardrobe, and we would highly recommend.