I’ve been waiting over 2 months for a simple repair on my Cowboy Cruiser ST. The needed part (a torque sensor) was supposed to be restocked by "mid-May", now it's delayed again until "mid-June". I rely on this bike for commuting, and Cowboy's proprietary parts make it impossible to fix elsewhere. Support keeps pushing dates without offering real solutions. At this point, the delay is costing me time and money, and I’ve completely lost confidence in their service. Extremely disappointed. Considering legal actions.
Cowboy Reviews 4,899
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I bought my Cowboy C4 ST in September 2022. I love my Cowboy, used it for more than 2500 km. Almost any time I am using it, people admire the design.
I love the way it Looks as well, the way it works is just Perfect, and the Great support system and all the Information I receive through the App, the Support system and the Cowboy Community. Would always buy it again. Once a Cowboy, always a Cowboy.
My wife has a COWBOY ST, which brocke several times due to defective breaks, noisy parts, and now she is not supposed to use it anymore due to the frame recall (Cowboy 4 ST). It is a really neat machine when it works, but unfortunatelly it is not working most of the time. Plus, consumer support can be very slow or dismissive.
Reply to the Cowboy comment: instead of making vague and sorry statements; please focus of either reparing the bike, providing a replacement bike or refunding the bike. There is until now (14.5.25) no solution to the issue; and my wife needs to use alternative transport means to commute to work.
Dont buy from this company as they are using you money and not delivering what you prepaid 6 months ago... Ive bought the bike in Dec24 and faced the 2nd delivery delay of my Order #289102... they send me useless emails with promises and connecting to customer support is missin impossible... they constantly trying to raise capital to avoid buncrupcy and this looks like they just want to use money of the customers for free.....
Company details
Written by the company
Founded in 2017 in Brussels by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is redefining urban mobility with the world’s most connected e-bike. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology, and smart app connectivity for a seamless, intuitive ride. With models like the upright Cruiser and versatile Cross, Cowboy serves riders in over 2,500 cities across Europe. As the first e-bike company to earn B Corp status, Cowboy promotes sustainability through its Circular Program of refurbished bikes. Recognized with multiple Red Dot awards, TIME’s Best Inventions, and Wallpaper*’s Most Revolutionary Personal Transport, Cowboy continues to push the boundaries of e-bike innovation.
Contact info
Brussels, Belgium
- www.cowboy.com
Replied to 93% of negative reviews
Typically replies within 1 week
Day #128 without my bike
Day #128 without my bike. Please deliver the bike.
Date of experience: December 26, 2024
Cowboy will probably go bankrupt soon! Everybody cancell your order!
Never had such a terrible experience ever in my life. Im waiting and waiting but Cowboy just doesn’t deliver their bikes to the customer. I assume they will go bankrupt soon. Cancell now you can!! Make sure you have your money back.
Date of experience: May 13, 2025
ignored by customer services
Where to start. I am waiting on information for the frame recall as mine is CRACKED. I am supposed to be high priority as I have higher km and the bike is actually broken. Over 1 week and nothing beyond you will be contacted.
I have a part I ordered from cowboy the (torque sensor) that I want to return as its not needed. They are not responding to messages about how to return an unwanted part. It was the bike mechanic who noticed the crack and therefore did not install the part. The part will now not be needed if the frame ever gets replaced.It cost me over £100
Bike has now been broken since January and nothing from cowboy!
Date of experience: May 13, 2025
Endless repair delays and zero accountability
I’ve been waiting over 2 months for a simple repair on my Cowboy Cruiser ST. The needed part (a torque sensor) was supposed to be restocked by "mid-May", now it's delayed again until "mid-June". I rely on this bike for commuting, and Cowboy's proprietary parts make it impossible to fix elsewhere. Support keeps pushing dates without offering real solutions. At this point, the delay is costing me time and money, and I’ve completely lost confidence in their service. Extremely disappointed. Considering legal actions.
Date of experience: May 13, 2025
Innovative bikes with great customer service
I have a Cowboy ST for 3 years now and the riding experience is great, super smooth, with a very well crafted app. To be transparent I encountered a few mechanical problems, especially with the brakes but the customer support always reacted quickly and found me a solution, even outside of the cover duration.
Date of experience: May 13, 2025
Cowboy is a scam, dont buy from it
I am extremely frustrated with Cowboys warranty. I have been waiting for six months for my bike to be repaired under warranty.
I am currently getting completely ghosted by cowboy and since I am moving to another country soon I cant wait for my repair any more.
They are waiting me out and stalling since they know if they wait long enough my warranty runs out.
Cowboy is scamming you, as you can read in other review they are not delivering your bike. They are taking your money for the warranty or bike and not delivering it.
Dont buy from this company they are a scam, if you are from germany contact your local Verbraucherzentrale they will pay for a lawyer so you can get your money back.
Date of experience: May 12, 2025
178 days without my bike…
I ordered a Cowboy bike during the Black Friday sale, 6 months ago. After having reached out to the company multiple times via email or Instagram, I was finally called from an employee who assured me my bike would arrive end of April. Now, that May has come and I tried to follow up on my bike, I had to find out the number was no longer in service, the employee is not responding to emails and customer service on Instagram is also ignoring my messages. Then this week I received an official email saying that my bike will be delayed u til June.
What sounds like poor planning and resource management is, above all, unacceptable. Delivery delays due to external factors can happen, but Cowboy had multiple months to sort this out. Instead, it seems like they sold bikes to get financing to start production and can’t meet demand.
Date of experience: May 09, 2025
Never delivery (month 6th of waiting)
Dont buy from this company as they are using you money and not delivering what you prepaid 6 months ago... Ive bought the bike in Dec24 and faced the 2nd delivery delay of my Order #289102... they send me useless emails with promises and connecting to customer support is missin impossible... they constantly trying to raise capital to avoid buncrupcy and this looks like they just want to use money of the customers for free.....
Date of experience: May 08, 2025
Response times taking ages
I have ordered a Cowboy C4 on Dec 1st. Now, in mid-May, after numerous delays, I have decided to cancel my order. I have sent multiple emails and chats to ask them to confirm the cancellation, but to no avail as I have yet to receive a response.
Worst customer service (and delivery times) ever!
Date of experience: May 06, 2025
rage bait email titles and shit delivery estimates
got my cowboy cross in october of 2024, was only able to ride it normally for max 7 days, after a lot of back and forth they offered an exchange for the bike, and i've been getting baited ever since. every time they delay the shipment the title of the email states: "your cowboy, nearly there" only to tell you its delayed by ANOTHER FREAKING MONTH.
Issues i had with the bike was the motor randomly activating, as soon as you dock your phone the GPS of your phone gets scrambled, didn't need to apply pressure to the pedals to activate the motor full speed.
Also if you get a cross it comes included with all the "premium" app features, but they still send out messages that your trial is about to expire. My battery stopped charging after 4.5 weeks and the bike is KNOWN broken over @ cowboy but i still get reminders in app to charge it from time to time to prevent the battery from fully depleting(which somehow bricks it and you HAVE to buy a new one)
Date of experience: May 08, 2025
5 Months and Counting: Where's My Cowboy Bike?
I've been waiting for my Cowboy Cruiser bike for more than 5 months now, I ordered it at the end of January, and they promised delivery within 2 months. But guess what? They've already delayed it twice, each time pushing it another month forward.
Honestly, it's incredibly frustrating. Communication from Cowboy has been pretty poor, slow replies and generic answers that don't actually solve anything. Meanwhile, they're still bombarding me with marketing emails about the same bike I already paid for months ago!
What's even more annoying is that the exact same bike, if ordered today from their website, is promised to be delivered in just 18 days - seriously?
I've even had to pay extra just to manage my daily commute without the bike, all because of their repeated delays. I've clearly expressed how disappointed I am and asked for concrete answers, but instead, I just get vague reassurances and missed deadlines.
They recently announced moving production to France, promising shorter waiting times, but honestly, my experience has been completely different. It really damaged my trust in their reliability and customer service.
Cowboy, if you're reading this, I'm looking for an actual response, no generic replies, please. Can you please clarify exactly when my bike will arrive, and why there's such a huge gap between your promises and reality?
Date of experience: May 08, 2025
May use AI-assist with repliesRead more
BAD SERVICE!!!
BAD SERVICE!!!
My breaks is not working, since january
i ordered new break parts for the bike early feb.
then i got told it should be delivered late feb
then they told me early march
then late march
then early april
then late april
then early may? - but i still haven't recieved them!!!
They dont do anything for the customer, ''buy the bike and then go **** yourself'', thats what there slogan should be like.
Date of experience: May 08, 2025

Reply from Cowboy
Cowboy ToP
Hi, all.
I am very satisfied with the performance and technology of my Cowboy.
The app could work a little more reliably. Recordings are very rarely missing.
I am very satisfied with the customer service.
I am happy to recommend Cowboy to others.
Date of experience: May 08, 2025
Dealing with Cowboy has been a complete nightmare
Dealing with Cowboy has been a complete nightmare. My bike has been out of use since January. The mechanic (a registered Cowboy partner, referred to me by Cowboy) couldn’t help because the necessary parts had to be ordered directly from Cowboy. However, it was nearly impossible to get in touch with them.
After a lot of hassle, I finally managed to place the order for the parts, which were supposed to be delivered in early May. But when I followed up myself at the end of April (since I still hadn’t received a delivery date) I was told the delivery had been delayed until the end of June, due to a “temporary issue” related to the relocation of their assembly operations to France.
According to Cowboy, delivery times are "temporarily a bit longer," but the many reviews suggest this is a structural issue that has been going on for quite some time. And judging by those same reviews, it’s still questionable whether the parts will actually arrive in June.
The stress and frustration caused by Cowboy are simply not worth it. There are plenty of other e-bikes on the market backed by well-run companies with reliable customer service (e.g. vanMoof). I strongly advise against choosing a Cowboy bike. At least until they’ve made serious and lasting improvements to how they handle problems and support customers.
Date of experience: May 07, 2025

Reply from Cowboy
Disappointed – Still No Bike After 6 Months
I ordered my Cowboy bike in November 2024, and nearly six months later, I still haven’t received it. From the start, I was assured that I would get my bike by February 2025, but that turned out to be completely inaccurate.
Since then, the delivery date has been pushed back month after month, with no meaningful communication or updates from Cowboy. Each time I reach out, I'm told it's delayed again.
This experience has been frustrating and disappointing. For a brand that positions itself as offering a premium product, the customer experience has been anything but. I’m now at the point where I’m strongly considering canceling my order altogether.
I expected more from Cowboy, and I hope this review helps others make a more informed decision.
Date of experience: May 07, 2025

Reply from Cowboy
6 Months later and no delivery
I ordered my Cowboy Cruiser back during their November Black Friday sale and have yet to receive my bike. It was meant to arrive in January, but due to logistical issues and the opening of a new factory in France, they said it would be delayed until February. YET, each month, I have gotten the same message after hearing nothing! I have had to chase down their representatives, and every time, they have told me that next month it will arrive. It has now been nearly 6 months to the day since I ordered, and I am no closer to learning when I will get my bike. Cowboy's communication leaves a lot to be desired. PLEASE just give me the bike that I paid for!
Date of experience: May 07, 2025

Reply from Cowboy
The only would say when stopped…
The only I would say when stopped locked the bike removed the phone and go cuppa take photos when back on it's reset your ride starts over you don't get to record the hole route
Date of experience: May 04, 2025
Bike is extremely well made and sleek
Bike is extremely well made and sleek. Fun to ride and simple to set up. The Apple of bikes.
Date of experience: May 02, 2025
False promises and horrible customer care. Still no sign of delivery 6 months after placing my order.
I placed an order in November 2024 for 2 bikes.
After several delays and excuses (always the same one about them moving production to France) I receive a confirmation that one of the bikes will be delivered.
After 6 months that is, which is crazy because it was promised to me in 2 months tops.
However no update on the second bike. At the status check it still mentions the bike wille be delivered in march-april. It's the 7th of may now?! Hello, where are my bikes after 6 months of placing my order?
It doesn't even take that long to receive a car when you order it!
Also, if you know in advance that delivery times will be longer due to moving your production, mention this to the buyers instead of telling them they will get their bikes in max 2 months after they place an order.
Now you're jus trying to yourself and your customers and disappointing them by pushing the delivery date back 3-4 times.
What a way to get an interest-free loan right? Let the customer pay 6 months in advance..
Lastly, customer service is one hell of a joke. They randomly mark tickets/questions as answered without even reacting to them.
If they do answer on a ticket, it's always the same generic answer about them moving their production. Also promises are made about consulting the main office and getting back to me, which obviously never happens.
So it's basically very simple. I just want to know whether I'm getting my bikes soon or I have to cancel my order and bro buy the bikes elsewhere.
Date of experience: May 07, 2025

Reply from Cowboy
Won’t pause Cowboy Care during recall
My annual Cowboy Care maintenance / service subscription renewed for £240 in March. My bike was recalled last week as in told to stop riding immediately with no loan or timescale for replacement (see my review below). So, not unreasonably, I asked that they paused the cowboy care subscription or provide a refund for the unused months as clearly I am not benefiting from it at all whilst the bike is off the road for an indeterminate and probably lengthy time. You might think at a time when customer confidence in this company is at an all-time low they would at least be reasonable on this but now they have told me that there will be no refund or pausing and the best they can offer is a 20% discount on renewal. This is absolutely rubbish.i am raising a payment dispute via my bank
Date of experience: May 06, 2025

Reply from Cowboy
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